Multichannel Merchant

D&T Product Owner - Global Scotch Ecommerce, EMEA DTC & Brand Homes

Park Royal 7HQ, United Kingdom
4 days ago


Job Description :

Title: D&T Product Owner - Global Scotch Ecommerce, EMEA DTC & Brand Homes

Reporting lines: Digital Commerce Global Capability Owner

Team: Matrixed influence across the project teams and strategic partners


D&T is significantly revising its operating model with main objectives to maximize value for Diageo business via enhanced strategic capabilities, simple workflow of tasks translated in teams that have clear ownership of deliverable along the value chain.

The goal of the D&T transformation is to deliver more (faster time to market, effectiveness of solutions, increased capacity) with the same costs and upgraded capabilities (we need to leapfrog from where we are)

The Front-Office Solution Delivery team has been leading the design, delivery and implementation of various products, solutions and websites built for Consumers, Customers, Influencers, Employees and Shareholders.

Our ambition is to be the digital leader in our industry and the D&T Product Owners play a crucial role in making this a reality. The Product Owners for DTC will be partner with Global Sales, Global and Local Brand/Marketing/Commercial teams, as well as various key stakeholders within the D&T Plan, Transform, and Run organisations. They will be integral in scaling globally approved Diageo standards and delivering products and solutions across online, retail, and CRM. Digital Commerce has been a significant growth channel for Diageo in, growing at >85% in value over the last year in some key markets. This channel is all about capturing the shopper shift to online shopping and driving incremental growth for Diageo through the execution of unique eCommerce activations, smarter consumer engagement, and truly creating omni-channel experiences. With the environment we find ourselves in now, this channel will only continue to become more prevalent and a bigger part of our overall business.

The Scotch ecommerce portfolio specifically has bold ambitions to grow from £3M+ in 2021 to more than £35M in 3 years, being the largest contributor of DTC revenue for Diageo.

D&T Product Owner is an IT professional responsible for setting, prioritizing, and evaluating the work generated by a software Scrum team to ensure the agreed features and functionality of the product are built.

Key responsibilities

  • Responsible of specific front-office products, solutions and websites within the Consumer Product line for the global scotch portfolio that will realize and support Diageo's ecommerce vision and roadmap
  • Collaborate with our enterprise architecture team to satisfy the needs of the business today, while building capabilities for the future
  • Partner with scotch business stakeholders and customers across all markets globally to inform the product vision, strategy, features, and prioritization
  • Lead technical delivery of not just the scotch ecommerce DTC websites but also brand homes and DTC across Europe, Middle East, and Africa regions
  • In addition to managing relationships with the Corporate Relations, Global Brand and Marketing teams, the Product Owners are Digital Subject Matter Experts (SMEs) in emerging digital and ecommerce technologies and play an integral part of the process to fully leverage Diageo's DTC technology stack
  • Partner with the global business product owners in prioritization and delivery of the product capability/functionality roadmap for respective brands, products, solutions, and websites
  • Translate product roadmap features into well-defined product requirements including features, user stories, and acceptance test criteria
  • Lead the product functional design process based on knowledge of the users and technology in partnership with the global business product owner in line with Diageo's enterprise architecture and information management and security guidelines
    • Solution Development:
      • Define Business Requirements & Gaps
      • Design Process, Data and Technology
      • Design Information & application security
    • Solution Readiness:
      • Build Knowledge & Competency
      • Build the Solution
      • Test the Solution
      • Go Live with Solution
      • Stabilise Operations
  • Work with cross-functional teams and various stakeholders, including analytics, design/user experience, engineering, and user enablement
  • Provide product(s) high quality documentation along the delivery cycle regarding process, technology, and data

  • Ensure our technology investments and products are well integrated across the Consumer Product line to create efficiency, enable growth and lower support costs

Unique skillset required

  • Bachelor's degree and 5 years of product or project development experience
  • At least 3 years of experience in Product Management and/or Product Development
  • Proven track record of delivering data driven solutions with a customer-first mindset
  • Established background in launching software or services in partnership with engineering teams and high degree of proficiency in prototyping, iterative development, understanding of Agile principles
  • Experience in Consumer Execution, Direct-to-Consumer, Digital and Marketing Technology
  • Excellent communication and stakeholder management skills
  • Ability to partner with and influence global functions, markets, and external partners to deliver on our commitments

Worker Type :

Primary Location:
Park Royal 7HQ

Additional Locations :

Job Posting Start Date :

Job Information

  • Job ID: 60951949
  • Location:
    Park Royal 7HQ, United Kingdom
  • Position Title: D&T Product Owner - Global Scotch Ecommerce, EMEA DTC & Brand Homes
  • Company Name: DIAGEO
  • Job Type: Full-Time
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