Multichannel Merchant

eCommerce Marketing Manager, Pure Play

Ferrara
Chicago, Illinois, United States
15 days ago

Description

Job Location: Chicago

Want to make an impact?

The eCommerce Marketing Manager will drive marketing strategy and platform activation across eCommerce customers. This individual will be responsible for coordinating major programs with our brand teams, executing national brand/shopper marketing programs, as well as owning retail media campaigns, on-platform content and search optimization.

Ways you will make a difference

• Own, develop and manage best-in-class eCommerce marketing activation strategy across eCommerce retailers to help meet sales objectives
• Lead content development for our customers, including imagery, copy and A+ content
• Translate brand priorities and partner with customer teams to develop the plans and programs necessary to meet sales targets
• Drive search optimization, including working with our external agency
• Lead major activation programs with our customers
• Liaise with cross-functional teams to build in-depth knowledge of business objectives and product mix to identify and develop growth opportunities at brand, category, and portfolio level
• Coordination with shopper and customer marketing teams to execute national programs
• Coordination with the various eCommerce account teams on account-specific programming
• Provide regular reporting and status updates to key stakeholders
• Agency management
• Own and manage the eCommerce marketing budget
• Develop and maintain a professional knowledge of new or emerging trends
• Ensures adherence to all company policies and procedures.
• Understands and demonstrates the Company's core values
• Performs other duties as assigned

Skills that will make you successful

• Strong understanding of digital marketing and media especially retail media networks
• Strong analytical background to support a test and learn approach while continually evolving and optimizing campaigns
• A track record of successfully collaborating with other functional
• Strong ownership for results and how those results are achieved for self and team
• Must be detail oriented with a bias towards action (self-starter) and comfortable with ambiguity
• Ability to work within a team as well as independently with limited supervision
• A desire to continually learn and challenge the status quo
• Strong problem-solving skills
• Customer focused with excellent interpersonal skills
• Excellent attention to detail
• Excellent oral and written communication skills
• Some travel required

Experiences that will support your success

• Bachelor's degree
• 3-5 years' experience in CPG eCommerce marketing or eCommerce preferred
• Skilled project manager with experience in strategic planning and execution
• Strong analytical skills with experience in SQL and Excel, including Macros, V-Lookups and Pivot Tables

Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, BRACH'S®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group. Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

Job Information

  • Job ID: 64002661
  • Location:
    Chicago, Illinois, United States
  • Position Title: eCommerce Marketing Manager, Pure Play
  • Company Name For Job: Ferrara
  • Job Function: Other

Please refer to the company's website or job descriptions to learn more about them.

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